The Home Depot, Atlanta, Ga., 2022 – present
Support users of content management and publishing systems. Develop training materials and documentation and update regularly as processes develop. Work with product managers, engineers, and UX to understand and influence rapidly changing technologies.
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The Home Depot, Atlanta, Ga., 2020 – 2022
Researched and developed new processes to improve the efficiency of marketing and creative operations and support strategic initiatives. Interviewed users and wrote research syntheses. Developed training materials.
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The Home Depot, Atlanta, Ga., 2017 – 2020
Researched and wrote customer-facing descriptions and marketing copy. Wrote and maintained appropriate offer language and disclaimers. Researched and wrote headlines and stories. Approved offer language for online banner ads.
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The Home Depot, Atlanta, Ga., 2017
Enhanced product information pages on homedepot.com, led writers from an outside vendor, researched and wrote how-to guides and buying guides, proofread print collateral, and trained other writers.
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For a rugs promotion in late spring, I wrote an email focused on bringing a summery feel to indoor and outdoor spaces. This email was sent on May 21, 2016.
In 2015, Home Decorators Collection expanded its selection to include freestanding bath tubs. I wrote the headline and footer copy for this page.
I wrote the headlines and sales copy for these four ads, which appeared in the flyout menu on HomeDecorators.com starting March 3, 2015.
I wrote the headlines for these slides featuring Home Decorators Collection’s Rug & Upholstery Event. These slides went live on HomeDecorators.com on February 17, 2015.
Here is a sampling of descriptions I wrote for products that went live on HomeDecorators.com on February 10, 2015.