Based on a “holiday must-haves” theme from marketing, I interviewed five coworkers about presents they planned to give friends and family members for the holidays. I then wrote copy to fit the designer’s layout: a headline and a narrative paragraph for each coworker. The product call-outs were repurposed from website product copy; I was the writer of four of the five product descriptions.
The email was sent to Home Decorators Collection email subscribers on November 11, 2013. It is pictured below.