Product Descriptions, July 2014
Here is a sampling of descriptions I wrote for products that went live on HomeDecorators.com on July 8, 2014.
Happy Mother’s Day Email
I wrote this promotion-free email to wish Home Decorators Collection customers a Happy Mother’s Day. This email was sent on May 11, 2014.
Little Details Email
I wrote this email for a sale on kids’ seating, decor, and lighting. The headline became a broader branding message. This email was sent on January 11, 2014.
Fabulous Fashionista Email
For this fashion storage email, I wrote the main email headline as well as headlines and descriptive copy for four product categories. This email was sent on January 4, 2014.
New Year’s Entertaining Email
For this email about entertaining for New Year’s, I wrote the headline and subheadline and tweaked existing product copy. This email was sent on December 7, 2013.
Holiday Must-Haves Email
I interviewed five coworkers about presents they planned to give for the holidays and wrote copy to fit the email designer’s layout. This email was sent November 11, 2013.